What Software Developers Should Know About 4 B2B Web Application Development Trends!

Few industries have as much innovation as those dealing with app development. Recently, we looked at several mobile app topics, ranging from social networking to virtual reality. Over time, app development has become more inventive, and we now have efficient platforms and technologies to help us create, test, and publish successful applications.

Most businesses only consider B2B web application development, never taking into account native apps as an alternative. Web applications are increasingly replacing native apps in the constantly changing field of online technological solutions.

Web applications are easier to customize, cheaper to produce, and need less upkeep. They are relatively simple to update and might have quicker download times. They change depending on the viewer’s device. They don’t require downloading or installation since they are not built into a particular operating system.

However, the success of online apps is continually impacted by emerging market trends. Developers are constantly scanning the horizon for emerging trends and technology. Keeping up with these advances might take a lot of work for many businesses. For this reason, we have listed some of the most important developments that will affect web testing in 2023 and what they signify for developers.

  • Developing Progressive Web Apps

This is not a brand-new phrase, but it is a new trend for 2023. Since Steve Jobs first proposed the concept of web applications “that look exactly and behave exactly like native apps,” it has been almost 13 years, and the term “PWA” has been used for more than five years.

By replacing the in-app experience inside a browser, PWAs are revolutionizing the user experience of B2B platforms. PWAs’ primary goal is to provide consumers with a mobile app-like experience across all platforms without requiring them to download anything.

Websites may load rapidly and continue to function offline, thanks to PWAs. Additionally, they are more responsive and interactive. To boost conversions and lower bounce rates, some of the largest brands in the sector, including Amazon, Twitter, and Forbes, are fusing native and online apps.  

What Does This Trend Indicate for Those Who Create Web Applications?

PWA might be a great substitute if you have a tight budget. There is no need to create code for several platforms or to submit an application to the store. Nevertheless, we must remember that not all operating systems and hardware support all PWA features.

  • Functional testing should be crucial to any testing approach since PWAs are precisely like any other app. However, particular non-functional PWA fundamentals must be tested.
  • Ensure the app is responsive so that it can quickly adjust to various devices and screen sizes and accurately show information.
  • Performance testing should examine how quickly the page loads, scroll smoothly, and changes pages.
  • Cross-browser testing: You should evaluate the user interface and features on popular browsers. Each browser’s engine draws the website differently. Thus, PWA support has certain restrictions.
  • Test the PWA’s offline compatibility with low-quality offline networks and the Internet.
  • Integrated Online Shopping

We are in the midst of a B2B consumerization transition. BY 2023, B2B e-commerce transactions in the US are anticipated to total $1.8 trillion. Business users expect a familiar and easy-to-use buying experience similar to standard mobile and web stores.

Numerous B2B companies were compelled to innovate as a result of the job losses brought on by COVID-19. These advancements often came in the form of application programming interface integrations, enabling the connection of platforms and data. This made it possible for manufacturers and distributors to provide retailers with precise information about their inventory, supply chain, and other crucial business data.

What Does This Trend Indicate for Those Who Create Web Applications?

Every firm seeks more straightforward methods to execute the transaction in this age of connectivity. You know how crucial practical conversions are if you run a B2B e-commerce firm.

According to a study by the Baymard Institute, almost 70% of all online shopping carts are left unified. As the same report demonstrates, B2C businesses have already realized that by addressing checkout usability difficulties, the average conversion rate may rise by 35%. Thankfully, various checks may assist in converting B2B-focused carts into successful transactions:

  • Usability testing may help online retailers be more efficient by improving anything from app response time to usability and updated product availability.
  • Testing of payments: It is crucial to provide specific payment functions that are carefully tested to prevent clients from finishing their transactions.
  • Most customers are discouraged from placing a purchase due to security and trust concerns with payment systems. Test carefully from a hacker’s point of view to find any potential dangers or weaknesses.
  • AI-Powered Chatbots

Many medium-to-large B2C websites use chatbots as part of their artificial intelligence (AI) and machine learning (MI) strategies to improve customer support and provide tailored offers. Chatbots inside Facebook Messenger, WhatsApp, and Skype are just a few instances of how large B2C firms already use the technology to service their clients.

The most significant players often utilize AI in B2B contexts. However, more mid-sized businesses also use its advantages, such as product recommendations or customer service.

Because of the significant advancements in AI and machine learning, bots are becoming more self-learning and are better able to understand the demands and behaviors of a specific user. AI-based bots provide 24/7 problem-solving capability, a human-like experience, and in-depth analytics on customer behavior.

What Does This Trend Indicate for Those Who Create Web Applications?

Examine your current business processes to see if there is a place to start using AI/ML. With AI’s assistance, many of your current business procedures may be automated, freeing up human resources for other duties.

  • Speech recognition testing: These tests guarantee that chatbots communicate with people in a natural, human-like manner.
  • Data quality checks: To detect any problems with accuracy, completeness, and appropriateness of data quality and formatting, employ automated data quality checks.
  • Regression analysis: Regression analysis using algorithms and cognitive learning may assist in identifying inaccuracies in data connections between entities.
  • Low-Code App Development

Instead of requiring developers to write all the code from the start in a traditional text editor or IDE, low-code development platforms provide a drag-and-drop or WYSIWYG interface that allows users to create those without programming experience. Seasoned developers may also use these technologies to simplify processes and lighten their workloads, freeing them up to concentrate on other projects.

These platforms’ simple interface makes it easier to design software solutions, and their popularity is growing among companies that need rapid innovation to remain competitive.

Consider your motivations for picking a low-code platform, as well as the features they provide, the cost, and the degree of control you will have over the development of your web app. For instance, Visual LANSA only permits low-code to operate on IBMi, Windows, and the Web, but it gives developers a degree of flexibility not seen in many other platforms. The most significant degree of versatility is offered by GeneXus, but at a cost.

But keep in mind that creating sizable enterprise apps still requires highly qualified programmers and won’t replace conventional software development.

What Does This Trend Indicate for Those Who Create Web Applications?

The LCPDs have a few drawbacks. For instance, they may sometimes restrict developer inventiveness by providing fewer modification possibilities. Additionally, the web application’s creators need to be made aware of the underlying code and logic.

Even if the advantages exceed the drawbacks, security remains a barrier. To solve this problem, remember these points:

  • When using LCDP features and functionality, avoid using unsupported integrations.
  • Create your APIs using the platform.
  • Utilise independent auditing services to maintain your security.
  • Automated testing may identify security flaws throughout the development and testing stages when human testing and debugging are impractical.


You need to concentrate on B2B app trends and other online functions if you want to flourish in this tech-savvy society. One of the most important things you must ensure is developing a reliable connection with other company partners.