Design Trends for Packaging in 2023: 15 Creative Ideas

As we enter 2023, it’s clear that packaging design is more critical than ever before. In an age where consumers are bombarded with products on every shelf, a package that stands out can make all the difference. That’s why we’ve compiled this list of the top 15 design trends for packaging in 2023. These ideas will inspire you as you create your next packaging design.

1. Bold Typography

Typography has always been an essential element of packaging design, but in 2023, we expect to see even bolder and more attention-grabbing typography. This trend concerns using large, bold fonts that are impossible to ignore. Think big, blocky letters that demand attention.

2. Sustainable Materials

Sustainability is no longer just a buzzword. It’s a necessity. Consumers are more eco-conscious than ever before, and they’re looking for products packaged in sustainable materials. In 2023, we expect more packaging from recycled materials and biodegradable options.

3. Minimalism

Minimalism has been a popular design trend for several years, and it’s going nowhere in 2023. This trend is about simplicity and clarity, with clean lines and minimal ornamentation. This approach allows the product to take center stage while the packaging supports it without overwhelming it.

4. Bright Colors

In 2023, we expect to see a lot of bright, eye-catching colors in packaging design. This trend is all about using bold hues that demand attention and convey a sense of energy and excitement. From neon pinks to vibrant yellows, expect to see a lot of bold colors on store shelves.

5. Personalization

Personalization has been a growing trend in recent years, and in 2023, we expect to see even more of it in packaging design. This trend is all about creating packaging that feels unique and tailored to the individual consumer. This can include everything from personalized messaging to custom graphics.

6. Bold Patterns

Patterns have always been an essential element of packaging design, but in 2023, we expect to see even bolder and more intricate patterns. This trend is about using patterns that are impossible to ignore, with bold colors and strong shapes.

7. Texture

In 2023, we expect more custom packaging boxes to incorporate texture as a design element. This trend is all about creating packaging that feels tactile and sensory, with exciting textures that consumers can’t help but touch and interact with.

8. Transparency

Transparency has been a significant trend in recent years, and it’s not going away in 2023. This trend is about creating transparent or translucent packaging, allowing consumers to see the product inside. This creates a sense of honesty and authenticity, which can be a strong selling point.

9. Retro Vibes

Everything old is new again, and in 2023, we expect to see more packaging incorporating retro design elements. This trend is about drawing inspiration from the past, with bold typography, bright colors, and funky patterns that harken back to the 60s and 70s.

10. Geometric Shapes

Geometric shapes have always been a popular design element, but in 2023, we expect to see more of them in packaging design. This trend is about using strong, geometric shapes to create bold, eye-catching packaging that demands attention.

11. Interactive Packaging

In 2023, we expect to see more packaging that incorporates interactive elements. This trend is about creating packaging that consumers can interact with, whether a pop-up display or a QR code that leads to additional content.

12. Metallic Accents

In 2023, we expect more packaging to incorporate metallic accents as a design element. This trend is about using shiny, metallic foil to create packaging that sparkles and shines on the shelf. This can be a great way to add a touch of luxury and sophistication to your packaging design.

13. Hand-Drawn Illustrations

Hand-drawn illustrations have been a popular design element in recent years, and in 2023, we expect to see even more of them in packaging design. This trend concerns creating unique, personalized packaging with excellent and full-of-personality illustrations.

14. Gradient Colors

Gradient colors have been a growing trend in recent years, and in 2023, we expect to see even more of them in packaging design. This trend is all about using a gradient color scheme to create dynamic and vibrant packaging, with colors that shift and blend seamlessly from one to the next.

15. Black and White

Finally, in 2023, we expect to see a lot of packaging incorporating a black-and-white color scheme. This trend is all about using classic color pairing to create packaging that feels sleek, sophisticated, and timeless. It’s a great way to create packaging that stands out without relying on bright colors or bold patterns.