Link-building Strategies for 2023

In this blog, we will discuss various techniques of link-building that will be trending in 2023. Keep reading to learn about all of them.  Backlinks Backlinks give your website authority which can improve your ranking. Your backlink strategy should, however, prioritize quality, not quantity. Instead, we have a blog named “What Are Backlinks & why they matter for SEO.” You can give it a read to know all about them. To identify the best backlink prospects, you must apply efficient link-building strategies and see the outcomes. The same will be discussed in this blog.    Strategies of Link-Building to be Used in 2023 In this blog, we will discuss eight of our favorite link-building tactics for 2023. All of them are listed above-

  1. Outreach
  2. Build up broken links
  3. Check for unlinked brand mentions
  4. Conduct competitor backlink analysis
  5. Use HARO (Help a Reporter Out)
  6. Make a digital PR strategy
  7. Focus on linkable assets
  8. Focus on guest blogging

Come, let us discuss each one of them in detail.

1. Outreach

There is a procedure in which you have to start contacting relevant websites to ask them to link their websites to yours. This procedure is known as “outreach.” The process of outreaching involves a maximum of link-building strategies. Make sure to list an appropriate reason to link to your content in your pitch. Additionally, consider asking some questions yourself, such as- 

  • Which quality of your content adds up to make it unique?
  • Is your content; original? meaningful? fully explained? Updated resource?
  • Be particular in your pitch.

Make sure you provide a good reason for people to link to you. This is the main point to consider; if not, your outreach campaign will never succeed.

2. Build Up Broken Link Building

  • Finding broken external links on other websites and providing a replacement link from your page is known as “broken link building.”
  • Dead links are a factor in a bad user experience, so this strategy works. Therefore, no one wants them on their website.

3. Check for Unlinked Brand Mentions

  • Websites that mention your brand name without linking to your website make unlinked brand mentions.
  • Websites are already aware of your brand if they mention you by name. Thus, they could be more inclined to provide a link.

4. Conduct a Competitor Backlink Analysis

  • By examining your competitors’ backlinks, you can learn which content types in your market draw the most backlinks.
  • Do your rivals receive backlinks for their listicle posts? How-to manuals? Viewpoint pieces? or another thing?
  • Utilize this knowledge to produce similar content for your website. Aim to gain backlinks as well.


  • Another strategy for creating high-quality backlinks to your website is to use HARO (Help a Reporter Out).
  • Journalists and industry professionals are linked through HARO. Because journalists frequently need experts’ perspectives for their pieces,
  • Additionally, there is a significant likelihood that they will connect to your website if they cite you.
  • HARO is used by reputable media outlets such as The New York Times, The Wall Street Journal, Mashable, and TIME.
  • As a result, you may get backlinks from reputable sources.
  • Visit the HARO website to register as a source and sign up.

6. Make a Digital PR Strategy

  • Digital PR is used to raise brand awareness online through digital channels. 
  • It covers several other link-building techniques in this list, like HARO and developing linkable assets.
  • These are some further instances of digital PR:
    • Sending media news releases about your business
    • Establishing connections with online journalists or bloggers
    • Becoming a part of influencer marketing
  • Link building goes hand in hand with digital PR.
  • Let’s assume that something noteworthy occurs at your business. And you want the story to be covered by journalists.
  • Send out a press release about it to journalists at appropriate media outlets.
  • If journalists choose to write about your narrative, they usually connect to your website whenever they discuss your brand.

Additionally, you can use digital PR tools like Prowly to find journalists. 

  1. Linkable Assets

The content that naturally attracts backlinks is known as a “linkable asset.”  Some examples of linkable assets include the following:

  • Infographics
  • Original research and data studies
  • Calculators
  • Free tools
  • In-depth guides and tutorials

In short, engaging content can earn links naturally.

Also, read: What is Digital Marketing and Its Categories: A Comprehensive Guide

8. Guest Blogging

  • Writing and publishing a blog article for another website is known as “guest blogging.” It usually leads to a backlink to your website.
  • It is one of the most well-liked link-building strategies. However, there are proper and improper ways to guest post.
  • You’re breaking Google’s rules if you guest blog on any website merely to gain more backlinks.
  • Instead, collaborate with relevant businesses in your sector to produce informative, worthwhile content.
  • You’ll continue to gain reputation and brand recognition. Additionally, you won’t violate Google’s link spam guidelines.

This was the basis for the guest post. We would also like to tell you how you can find relevant guest posting opportunities. Using Google search operators is one method. You can use it to find relevant guest posting websites. Please consider giving it a try. Also, do not forget to share your experience with us.    Conclusion This was our blog on link-building strategies that will be trending in 2023. We hope you had a fun time reading this one. Keep visiting our website for more exciting and informative blogs. You are free to share your thoughts as well. Your feedback/comments are welcome. If you require any digital marketing assistance, please contact Kito infocom. We are the best digital marketing services agency in Delhi