Search engine optimization (SEO) is the practice of optimizing website content and online presence to improve search ranking and increase organic traffic from search engines. SEO involves various techniques such as keyword research, on-page optimization, technical optimization, link building, and content marketing, among others. The goal of SEO is to not only optimize for search engines but also provide a better user experience for website visitors. By improving your website’s visibility and ranking in search results pages, you can attract more relevant traffic and potential customers to your brand or website. A well-executed SEO strategy can also help provide long-term benefits and create sustainable growth for a business.