If you run an eCommerce website and are working with an inbound marketing agency to optimize your page rankings, you may have heard them mention long-tail keywords. For those who don’t know what these are, or what they do, here’s a quick primer on the purpose of long-tail keywords, why they matter for search engine optimization (SEO), and how to go about using them.
What Are Long-Tail Keywords?
Long-tail keywords are phrases or words that focus on specific topics and interests. The longer the word, the more specific it is to that topic. For example, luxury cars are a long-tail keyword, while cars are not. Another long tail keyword is how many letters are in the alphabet
They’re More Specific
Long-tail keywords are very specific to your business and its industry. These keywords can be more difficult to rank for, but they will provide a higher conversion rate. The more targeted the search query, the lower the competition and the more likely it is that a searcher will convert into a customer. This is why long tail keywords should be used in your content as well as in your campaigns so you can attract people who already know what they’re looking for.
They’re Easier to Rank For
Long-tail keywords can be more difficult to rank for, but they’re easier to rank higher. The best way to use long-tail keywords is by using a combination of the two types. You should include shorter keywords that have high search volumes in your content and you should also include longer phrases and sentences with those same words. You may find that this makes your content seem less keyword-driven and that’s okay because it will make it much more natural for people to read.
They Help You Target a Niche Audience
Long-tail keywords help you target a niche audience, which can make your business more profitable. Plus, long-tail keywords tend to be easier to rank on search engines because they have lower competition. When choosing long-tail keywords, try to find ones that have about 10,000 monthly searches and less than 100 competitors in the top 10 ranking positions.
They Convert Better
Long tail keywords also convert better because they provide more options to the searcher. This is why it’s important to use long tail keywords in your content and on your site. The term long tail keyword refers to a search query that consists of one or two words, typically 3-5 characters in length. They represent a large amount of searches and can be considered highly specific.
How to Use Long-Tail Keywords
Long-tail keywords have been around a long time, but their use has become more important with the rise of search engine optimization. They’re often used to increase visibility in search engine results pages (SERPs), and they’re increasingly playing a role in other online marketing efforts.
One of the best ways to create long-tail keywords is by extracting phrases from your content and using them as keywords.
Long-tail keywords are important in search engine optimization because it helps you rank higher on the search engine results pages. This is because long-tail keywords have less competition and therefore, there is a lower chance of someone else ranking higher than your website. In addition, people use long-tail keywords more often in Google searches than more popular phrases which mean that the traffic to your site will be greater with this type of keyword.