Considering the current world situation, brand marketing has become more challenging than ever before. The competition is getting intense, and making more people like your project and services is becoming harder. Digital marketers around the world are looking for new approaches and methods to get better results from their marketing efforts.
Localization marketing is something getting more popular these days among global marketers. Companies have a more localized approach toward their marketing strategies to maximize the results. Now it is considered good to invest in a localization project management platform or translation management software to give a multilingual feel to their brand. However, the concept of localization marketing is still very new for most marketers, and they are wondering how it could get them desirable outcomes in global markets.
Let’s have a closer look at localization marketing and how it can multiply the effects of your marketing strategies.
Localization Marketing – Overview
Unlike traditional marketing, localization marketing not just emphasizes promoting your project to target customers. Instead, it focuses on creating a more relevant brand experience for local customers. It’s more about creating a sense of belonging and connectivity towards the brand rather than just creating brand awareness. Localization marketing admires the local cultures and social intricacies of target customers and keeps them intact in their marketing plan. For instance, the instant of conveying one brand message in all target regions or designing the same marketing campaign for all markets, localization marketing involves translations and transcreation of brand messages and localization of ads uniquely in all regions.
Things Digital Marketers Should Know About Localization Marketing
It’s time for digital marketers to clear their doubts about localization marketing and its significance for their brand exposure globally. Here are some important things every global marketer must understand about localization marketing.
Localization Norms Goes Hand in Hand with Marketing Goals
Creating a multilingual brand presence also allows companies to create better experiences for their customers around the world. It indirectly supports the marketing goals by capturing the attention of maximum prospects and making your brand more memorable for customers. A translated website, ad, or social media post enhances the customer’s understanding of your brand, eventually driving more sales.
The translated content is also likely to rank high on local search results because people are likely to use different phrases to search depending on the language they speak. However, translating your marketing material is just the first step here.
Language service providers use advanced translation management software to handle the excessive content translation needs. It not just supports the idea of localization marketing but also helps them save time and cost in executing it.
Marketing Makes No Sense Without Localization Strategy
The marketing strategy that is working well for your domestic market would not work for all regions. People have different interests in all regions, so you must target them based on their cultures and local preferences. So, make sure that your localization strategy is perfectly aligned with marketing goals. However, it is also important to get your localization services from reliable language service providers only. Companies also use professional localization project management platforms to effectively manage their localization tasks more efficiently.
Global marketers need to invest in valuable resources that could help them scale their business in any market. From creating localized content to designing marketing campaigns for every region, a good cultural understanding is also crucial. If you don’t have a deep cultural understanding, you better hire a culture consultant and let them guide you through content creation and design.
Localization Marketing Helps Scale Your Content Marketing
Content marketing plays a major role in your overall marketing strategy, and it has to be localized. From creating the website copies to writing product descriptions, you must translate all content to native languages. As far as content marketing is concerned, it is not that simple. You must hire professional resources to produce quality transcreations with 100% accuracy for website content, ad copies or social media posts.
For every region, we must translate content to their native language to better engage with local customers. You can also get help from professional translation management software for creating guest posts or blogs. You can get the translated content proofread by professional translators to remove all potential mistakes and errors.
Makes Your Foreign Campaigns Go Viral with Localization Marketing
First, you have to understand your target cultures and then design your marketing campaigns accordingly. You should know that some events that are well celebrated in one culture might get totally ignored in others. Things are certainly not equally important everywhere. For instance, it would be a complete waste of money if you were running Halloween campaigns in countries like Saudi Arabia or Russia, where people are totally indifferent to such events.
Studying the cultures and preferences of locales help you channel your marketing efforts in the right direction. You should design your marketing campaigns considering people’s interests and translate them into local languages so more people can connect with them. Similarly, you must design your ads considering local preferences. For instance, if you’re going to run a clothing brand ad in the middle eastern region, you should avoid depicting any females in your ads, especially women in short clothes. It would offend people, and you may end up getting legal penalties.