TikTok’s power cannot be underrated. The app is not only the best tool for procrastination, but it has also had a profound effect on sound and culture in modern times. Intelligent businesses are eager to tap into this market (and the money) via TikTok marketing.
Many of the most memorable brand moments on TikTok happen by accident. After Nathan Apodaca launched the #DreamsChallenge, a longboard ride to work, Ocean Spray sales and Fleetwood Mac stream revenues soared in Fall 2020
But don’t worry. You can still make a strong presence on TikTok, even if your brand isn’t one of the lucky ones that happen to be spotted by TikTok. Continue reading to find out how TikTok can be set up and how to handle TikTok influencer advertising.
What’s TikTok marketing?
TikTok marketing refers to using TikTok to promote a product, brand, or service. This can be done using different strategies, such as influencer marketing, TikTok advertisement, and organic viral content.
- TikTok marketing can help businesses:
- Brand awareness can be increased
- Build engaged communities
- Sell products and services
- Customers and audience members can give feedback
- Customer service
- Target audiences with advertising products and services
These are the top three types of marketing brands that TikTok uses.
TikTok Influencer Marketing
TikTok’s influencer marketing is an essential part of the app’s ecosystem. Mega-stars like Charli D’Amelio, and Sarah McNabb.
Create your TikToks
This option allows you to have the most control. You can create a Business TikTok profile for your brand (keep scrolling to see detailed instructions) and begin creating your organic content.
Many options are available: you can show off your products, daily-in-the_life videos, or even post dance challenges. Take some time to browse through your For You page.
If you’re looking for a place to start and make some money, this is the site for you. TikTok has many success stories of brands who started advertising on TikTok. These include Aerie and Little Caesars. TikTok ads’ cost works the same way as Instagram and Facebook.
It’s hard to get started on TikTok and even harder to grow your account. Without a lot of followers, getting the attention you need to make videos that go viral is tough. And without views and likes, it’s hard to know if you’re doing something right. Don’t worry you can solve this if you buy real tiktok followers from Likesforyou; they offer a wide range of services that will help you get more followers, views, and likes on TikTok.
TikTok set up for business
TikTok created a TikTok Business hub in the summer of 2020 and then launched TikTok PRO a few months later.
In the beginning, there was a distinction: one was for business, and the other was for growth-savvy creators. But, since both hubs offered almost the same type of insight, TikTok combined the two.
TikTok for business is your only option. You can access real-time analytics and audience insights with a business account.
TikTok is the best way to increase your content’s visibility. It’s not worth taking the chance that an influencer collaboration might fail.
Ads Types Available on TikTok
Infeed ads you create yourself. In-feed ads can be image ads, video ads, or spark advertisements. These ads boost the content you already have, so they appear on more people’s news feeds. Pangle ads and carousel advertisements are also available through TikTok’s Audience Network or News feed apps.
Ads for managed brands may look similar to in-feed ads, but additional formatting is available to people who work with TikTok sales representatives (you can email them to find out if you are a good match).
Additional ad formats include viewing ads that play when you open the app and branded #challenges which are actionable hashtags connected to your brand. Branded effects include stickers and filters.
Microsoft sponsored this branded hashtag challenge. Although some videos were made under the #StartUpShowUp hashtag cost money, others (like this one) quickly embraced the trend and began advertising Microsoft for free.
TikTok Marketing Strategy
TikTok trends are not always predictable. Remember the Adult Swim trend in TikTok summer 2021? There are no one-size fits all marketing strategy. You can take steps to help your business succeed on the app.
Here are some tips to help you create a TikTok marketing plan that can quickly adapt to your TikTok journey.
Learn more about TikTok
It would be wrong for TikTok to approach marketing in the same way as Instagram and Facebook marketing. TikTok is an entirely different social network with its trends, features, and user behavior.
Enjoy watching TikTok videos ( Beginners, start here). You can explore the various features on TikTok and see what filters, effects, and songs are most popular. Keep an eye out for Branded Hastetag Challenges which are songs, dance moves, or tasks that members are challenged with creating (basically TikTok’s twist on user-generated content). TikTok’s Duets feature is also worth mentioning.
You can also read about the TikTok algorithm. You can learn how TikTok ranks videos and displays them in the For You tab to inform your content, hashtag, engagement strategy, and more.
Define your target audience
TikTok is popular among teens, but it would be wrong to call TikTok a teen application. Teenagers aged 20-29 years are closely followed by those in the U.S. China’s glam-mas prove that fashion improves as you age. Are you looking to expand your reach in India? This is something you might want to consider. Since June 2020, the video-sharing app has been blocked in that country.
Don’t be afraid to reach out to new and unexpected audiences. Spend some time looking at your audience on other social media platforms to see if there is overlap with TikTok. Although your current audience might not be on TikTok right now, there may be subgroups that have similar or slightly different interests. An example of this is a publisher who publishes children’s books. Their audience could include readers on Instagram and authors on LinkedIn.
Once you have identified a potential audience, research the types of content they enjoy and how they interact with it. Next, brainstorm content ideas that will help your brand.
Perform a competitive audit
Are you competing on TikTok with your peers? You could be missing out if they are on TikTok. TikTok could be a way for you to gain a competitive edge if they aren’t.
Find at least three to five brands or organizations similar to yours and check out what they’re doing on the app, regardless of whether or not they’re on the platform. Learn from their successes and failures. Use the S.W.O.T. framework if it helps. To identify the strengths, weaknesses, opportunities, and threats of each competitor, use the S.W.O.T. framework
TikTok is a creator-driven platform, so don’t be surprised if TikTok stars or influencers are included in this exercise. Look for experts in your field, such as those specializing in medicine, cosmetics, education, and literature.
Establish goals that are in line with your business goals
While you can make TikToks for fun, it is better to set goals related to your business goals.
It doesn’t matter if you want to reach new audiences, increase brand awareness, raise awareness for a product or build stronger customer relationships through engagement. Use the S.M.A.R.T. You can use the S.M.A.R.T. goal framework or another template to create specific, measurable, achievable, relevant, time-bound, and attainable goals.
TikTok, like most social media platforms, provides analytics for business accounts. Access your TikTok analytics.
A content calendar is key to a successful social media strategy. The TikTok content calendar will be similar to an accurate calendar. However, instead of “Dinner With Dad” or “Dog’s Half Birthday,” you’ll plan things such as “Go Live” and “New Video.” We’ve also created a social media calendar template.
Keep track of your progress
Analytics are a great starting point for TikTok marketing: they also make it easy to see if your strategies are succeeding. You can check in monthly to see if your goals are being met.
You might try different types of posts if you’re not sure. A prominent ad for Arkells may not be as compelling as a video of a musician striking another orchestra member using his drumstick. (those TikToks are less than 600 views and more than 1.4 million, respectively).
Create space to experiment
There is no formula to virality on TikTok, but you can use our tried tips to improve your chances.
TikTok Marketing Strategy: Allow for creativity and fun, and follow the flow.
This video shows Wendy’s jumping on the (rather brief-lived but very hot while it lasted) 2021 trend to show off intricate pantry organization routines.
Learn from your mistakes and continue to experiment. Make the most of your brand’s accidental trending status like Wendy’s or Ocean Spray. Don’t be afraid to laugh at the joke. TikTok is not a place to take yourself too seriously.