Instagram already has 2 billion users. followers on instagram. The photo and video content service is among the top social networks in the world and continues to grow. Instagram brings money to brands and bloggers alike — it is the most effective platform for influencer marketing in 2020-2021. click here
INSTAGRAM STATISTICS AND ALGORITHMS
Instagram is a rapidly changing social network with unpredictable algorithms. There is a huge competition here, but the question of how to promote on Instagram for brands and bloggers remains relevant.
Instagram bloggers earn up to $100,000 dollars per advertising post. Brands increase their audience, customer loyalty, and sales – 90% of Instagram users are subscribed to commercial accounts.
Note: You can build a business in three areas of sales – services, goods, or advertising. Decide for yourself what to choose.
The most popular products on Instagram are clothes, shoes, underwear, jewelry, accessories, and food.
The most popular services are the sale of tourist vouchers, delivery, make-up, manicure & other cosmetology services, and sports.
The sale of advertising means placing ads in your profile, but for this you need to gather an audience of several tens of thousands of subscriber
In this article, you will learn what will work and what will not in 2022: how to promote on Instagram using free and paid promotion methods in 5 steps.
STEP 1: COMPETITOR ANALYSIS OF BUSINESSES ON INSTAGRAM
In order for a business account on Instagram to make a profit, after determining a niche, a detailed analysis of competitors should be carried out.
- You need to collect as much information about your Instagram competitors as possible:
- how profiles are designed
- how many subscribers
- what hashtags are used
- what is published in stories
- how the feed is designed
- and much more.
- Instruments to analyze competitors on Instagram
Specialized tools and services are used for analysis. Using Instagram Search and Instagram Profile Analyzer is the easiest way.
Advanced Instagram Search is the most effective method to utilize Instagram for finding influencer advertising opportunities, conducting market research, and doing talent research.
Use hashtags to search
Collect the most complete “base” of prospective competitors, and then analyze it and discard all those who do not compete directly. In particular, at the initial stages of activity, it is not necessary to focus on niche leaders and accounts with millions of subscribers. Find the competitors at the same beginner level and those who have already taken the first steps, but have not yet gone far ahead.
STEP 2: PREPARING YOUR INSTAGRAM ACCOUNT
Prepare the ground before you start promoting your account on Instagram. It is useless to start your promotion without a strategy and account preparation. People are still more willing to follow accounts where there is already at least some activity. If your page looks “dead,” it simply won’t interest users.
influencer advertising opportunities
The audience follows interesting, useful, funny things, i.e. to what appeals to them and addresses some need. Before launching a promotion, you need to fill up your account so that the people who encounter you will understand who you are and what you will give them. It is also useful to continue actively releasing posts and stories during the advertising campaign. Then it will be easier for the audience to make a choice.
So first: Create an Instagram profile so that the user immediately understands what your account is about and what you offer.
By the way:
The profile should have a name (nickname) that would reflect the essence of the blog. And at the same time it should be short and memorable. A good name serves as an element of your promotion. When your subscriber wants to share a link with someone, but they don’t have a phone at hand, they can recall your nickname. Well, that is if you haven’t made it too complex.
After all, no one will specifically memorize your nickname. So, ease the way to your word of mouth. Come up with an easy nickname.
Instagram will show you how to create a business account in Instagram or transfer a personal Instagram page to a business account.
Open your page, click on the 3 lines at the top right > Settings > Account > at the bottom “Switch to a business account.”
STEP 3: PREPARE AN INSTAGRAM DEVELOPMENT STRATEGY
Any promotion is about a plan and regularity. One-time actions will not bring results. Define the goals – why do you need Instagram promotion, what do you want to get: subscribers, sales, advertisers, or something else.
Prepare a content plan with regular publications, Stories, and Reels.
Planning the purpose of an Instagram account using the SMART system.
The system consists of 5 components:
Instagram development strategy
You can also break down your goal into several stages. So it will be much easier to achieve the final result. For example, the first stage might be: I want to receive 5 new clients weekly one month after creating an account on Instagram.
A content plan is a schedule of publications on a specific topic and at a specific time.
When drawing up a content plan, it is important to remember the main goal of the blog and not break away from it. Each of your actions should increase the subscriber’s confidence in you and your product and bring you closer to the main goal. get paid followers on instagram
To avoid getting your account blocked, you don’t need to put likes and subscriptions manually through the app on your phone during the promotion.
Thousands of owners of commercial accounts still use the almost free Instagram promo method along with others. There are many services already; some of them are no longer working, while others keep developing more and more – for example, Inflact. The actions performed by the service are very similar to a real person and Instagram does not distinguish between them.
Step:4How to use the Instagram growth tool
Prepare hashtags for Instagram promotion
Now you need to find up to 50 hashtags that your target audience is interested in (i.e., they mention these hashtags in their posts, follow these hashtags, or have searched for them at least once). You need to make a list of top keywords which will point the promotion robot to the audience that is relevant for your profile.
For this step, we strongly advise using the Hashtag Generator – a tool that has a database of 12 million hashtags. And obviously, it will help you find the most suitable words for this goal. Create an audience portrait. When you get into your audience’s hobbies, lifestyle, and pain points, it’l be simpler to find keywords for hashtag research. Try to think like potential clients and understand what words they might use to find your products.
free promotion methods
The Inflact Promo Tool will automatically follow accounts based on nicknames, hashtags, locations, and other filters you apply. Also, it will unfollow users based on the criteria you pick in the settings.
The best thing you can do is check the statistics every 2-3 weeks and adjust the targeting settings. For example, remove less effective hashtags and usernames – you can view how many followers you got from each. Also, research new hashtags and competitors regularly to renew promotion targets.
STEP 5: PROMOTING INSTAGRAM THROUGH BLOGGERS
The last important step for Instagram promotion in 2022 is blogger advertising. If you have successfully completed all the previous 4 steps – and you have already prepared an account, a strategy, a content plan and a sufficient number of subscribers – it’s time to order advertising from a blogger.
Influencer marketing remains in the trends for 2022 because the blogging market is growing. Therefore, Instagram promotion through opinion leaders is still relevant. Advertising from bloggers, famous personalities, and experts creates more trust and is perceived as a recommendation from a familiar
How to properly prepare for the release of advertising from a blogger.
- Sign a contract and screen all messages you get from the blogger or his/her manager.
- Specify in the contract the fee, the day of the ad release, the time in small periods (for example, 9.00 – 9.15), penalties for disrupting the ad release, how many calendar days the material will be in the top and in the feed, after how many hours/days the blogger’s next post may appear, when and whether it is possible to delete the advertising post, the presence on the photo/video of the advertiser’s mark (logo or account name), the presence or absence of hashtags in the post, their types, topics that should not be in the three blogger posts preceding the advertisement. followers on instagram
- Write down the requirements for video and photo content separately: the quality of the shooting, the format of the video, And what should be in the frame.
- Fix the requirements for the text: its volume, the prohibition on mentioning competitors, the need to mention the advertising account twice (at the end of the first or beginning of the second sentence and at the end of the post), the inadmissibility of specific words or comparisons.
- Focus on Stories. If posts are increasingly gravitating towards “evergreen” content that remains relevant for a long time, then Stories are fleeting like life itself.
The short-term nature of the content, the lack of “paint” retouching, live emotions – all this leads to the fact that most of the audience prefers Stories to posts.
hashtags for Instagram promotion
It is also advisable to discuss the visual design: at least sketching it by hand: here will be a photo or video of the blogger, here is a mention of your account, here is a text no more (or no less) than such a volume and in such a font.
For guset post:https://mephimmymedia.com/