TikTok, ah. a well-liked software that has recently drawn a lot of interest. In fact, it has recently surpassed a billion users worldwide thanks to all the attention it is receiving! For music, dance videos, amusing pet videos, and just much anything else you can think of, people are swarming to TikTok. That is how a highly customised video feed works.
TikTok is not just the fastest-growing social media platform in the world, but it’s also a great method to interact with your audience and find new potential clients in a natural and unobtrusive way. TikTok has a lot to offer your company, including built-in shopping and highly targeted advertisements. Learn more about the best TikTok tools for small company owners by reading on.
Why Should Your Business Use TikTok?
Should you utilise TikTok for your business, to start with the most obvious question? Or, more precisely, why does TikTok even exist for companies? Tiktok also best meat delivery service promotion.
Let’s discuss the key ways that the platform differs from other social media outlets in order to respond to those queries:
The TikTok recommendation system is incredible.
The videos that show up on a user’s For You page are chosen by TikTok’s recommendation engine (the steady stream of videos they see when they open the app).
The For You page, according to TikTok, “is powered by a recommendation algorithm that offers content to each user that is likely to be of interest to that specific user.”
TikTok takes into account every single aspect of your interactions with videos or accounts while curating this captivating feed. For instance, it takes into account the videos you like or share, the producers you follow, the comments you leave, and the content you create.
Additionally, recommendations are based on the video’s metadata (such as captions, audio, and hashtags), your device type, and your account settings (language and country).
TikTok’s magic suggestion system makes it possible to continuously show consumers content they’ll like. When users launch the app, they are immediately presented with an infinite stream of relevant videos. Which leads to our following observation:
On TikTok, People Invest a Lot of Time
We really mean a lot when we say “a lot.” On average, users spend 24.5 hours per month on TikTok. That is more time than people in the UK and the US spend on YouTube!
The average monthly time spent by users on TikTok has surpassed Facebook, according to App Annie’s State of Mobile report. I know, we know; we can’t believe it either.
You want to connect with potential clients where they already congregate as a business owner. TikTok not only has a huge and active user base, but it also keeps expanding because of the highly regarded recommendation system. Therefore, TikTok should be at the top of your list of social media networks to try out when it comes to promoting your brand.