How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips

First, it changed into Instagram including IG Stories. and genuine LinkedIn connection Then Facebook did it. Now…LinkedIn Stories? For why?Well, because why now not? The extra methods to percentage what you or your corporation is doing in a amusing and engaging manner, the higher.

The maximum popular professionals on LinkedIn regularly communicate to excellent practices in the place of business, like hiring the proper people, tackling scheduling challenges, or fundraising. Think of LinkedIn testimonies as simply any other outlet to percentage your commercial enterprise demanding situations, accomplishments, and every day a laugh tasks.

If you’ve been looking others’ stories on LinkedIn and need to enroll in the birthday celebration, we’ve were given the details on:

  1. What LinkedIn Stories are
  2. How to create a LinkedIn Story
  3. Ideas for LinkedIn Stories
  4. LinkedIn Story fine practices
  5. How do LinkedIn Stories paintings?

Like Snapchat, Facebook, and Instagram, LinkedIn Stories are pieces of content you may submit for your profile that ultimate 24 hours before disappearing.

The most period of time for a LinkedIn Story is 20 seconds. You can upload a photograph from your library or snap a picture or video in real-time. And you could add more than one photographs or movies on your Story at a time for users to faucet through.

To view your tale, or others’, simply faucet on the round profile photos that seem within the pinnacle of the LinkedIn mobile app.

What are the LinkedIn Story specs?

According to LinkedIn, underneath are the encouraged sizes for adding pix from your digital camera roll:

  1. Videos
  2. Resolution: 1080 (w) x 1920 (h) px
  3. Frame: 30 FPS, rectangular pixels
  4. Supported file kinds: H264, MP4
  5. Aspect Ratio: nine:sixteen
  6. Images
  7. Resolution: 1080 (w) x 1920 (h) px,
  8. Supported file type: PNG, JPG
  9. Aspect Ratio: 9:16

How do I create a LinkedIn Story?

You can most effective add to your (or your organization’s) LinkedIn story from the mobile app. Just open the app, select your profile image or your organisation’s, and allow LinkedIn to access your digicam and photographs.

What capabilities are to be had with LinkedIn Stories?

Like Instagram and Facebook Stories, you have a few one of a kind alternatives for making your Story attractive and actual.

Add stickers

If you want to get creative, you could easily upload a sticky label or textual content on your photograph or video.

Post to “Today’s Question”

You also can have interaction your fans with the aid of asking the question of the day. The answers your followers provide will let you to acquire insights, remarks, and other information so you can better hook up with your target market.

Tag customers on your LinkedIn Story

Remember, just like another social media platform, users react satisfactory to human faces. Don’t be shy to exhibit your personnel, clients, partners, and investors. You can tag them in the tale the use of their LinkedIn cope with.

Right now you can tag individuals in LinkedIn Stories, however not groups.

Add hyperlinks for your LinkedIn Story

And the first-class component is that you don’t even want to be proven to consist of a link on your tale.

Story insights

While your story is stay, you can view insights thru the LinkedIn cellular app. These consist of particular views, visitors, and link clicks, if you consist of a swipe-up hyperlink to your tale.

Navigate to your tale, open it, and in the bottom nook, you’ll be able to view insights.

How do I keep, edit, or delete my LinkedIn tale?

To save your Story, you ought to accomplish that inside 24 hours. Simply faucet the Story you published, faucet at the More icon within the pinnacle proper nook, and pick the Download icon in that listing. You can delete your tale by following the same steps above, but selecting the Trash icon. Unfortunately, you couldn’t edit a Story after it’s been posted.

What ought to I put up to my LinkedIn Story?

If you’re whatever like me, when planning a social calendar, you sort content into exclusive buckets. Fun, light, informal content receives published on Facebook or Twitter, even as more reliable information, content material releases, and partnership-related events pass onto LinkedIn.

However, LinkedIn testimonies are the platform’s manner of having greater pleasant and informal, like Instagram or Twitter. Lean into it! Think of it this manner: in case you are a business promoting to other corporations, your perfect target market is on LinkedIn. LinkedIn tales come up with every other possibility to show a brand new facet of your logo.

Highlight the hustle

I’ve said it once (on this put up), I’ve stated it one thousand times. Humans like to see different humans at the back of the brands they love. Show your personnel having a laugh growing superb merchandise. While that possibly seems like numerous human beings in Zoom meetings right now, think of innovative approaches to focus on your people.

I’m a large fan of getting your employees take candid selfies from home. How many human beings are carrying pajama pants and a button-down blouse? Who is taking critical calls while taking walks their canine? That’s the type of relatable content we all want proper now.

Real-time updates

Attending an occasion? Hosting a podcast? Opening a new office? Sounds like the perfect kind of content material for a LinkedIn tale. Give your followers a tour of the event from your perspective.

Keep in thoughts, actual-time updates are *precisely* what stories are made for. Don’t be shy to maintain matters unpolished for your stories. We want to peer the faces in the back of the enterprise.

Thought leadership and AMA

While going stay on Facebook, Instagram, Clubhouse, or any other platform is a laugh, it’s no longer always the platforms your target audience is browsing. Once again, LinkedIn for the win.

LinkedIn posts every day questions that you could solution to your memories, but your group have to sense empowered to put in writing and solution questions yourselves. What questions do you clients ask you? What conundrums have your team discovered the answers to?

Even higher, ask your founders or idea leaders on your enterprise to have interaction in an AMA. Then you get to engage immediately with your audience.

Official news

Finally, pass ahead and give your huge announcements an extra push with a unique LinkedIn tale dedicated to introducing your information. This will be some thing from product launches, new partnerships, completing a round of investment, or attaining an worker milestone.

LinkedIn Story first-rate practices

LinkedIn Stories are the platform’s manner of getting extra friendly and informal, like Instagram or Twitter. Lean into it! Here are a few nice practices for posting to your personal or professional page memories.

Share bite-sized updates

While LinkedIn lets in posts of up to twenty seconds, I propose slicing that down into shorter, enticing pieces. Think about Stories like a flipbook. You need each web page, or publish, to inform a greater tale, and every ought to construct on the one before it.

For example, destroy a concept into bite-sized steps. Maybe you want to inform your target market the way to make a peanut butter and jelly sandwich. The first post need to be a shot of all of your elements and utensils. The second must show  slices of bread with peanut butter on one aspect, and jelly on the alternative. You get the factor.

Add color with storytelling and transparency

Continuing the previous instance, attempt to make that PB&J sandwich making method look as fun, or progressive, or empathetic as viable. Tell the story inside your Story. Show your messy arms from losing the knife in the peanut butter! Or your youngster playing that sandwich with jelly all over her blouse!

This is the fun side of LinkedIn advertising and marketing. We all see those lengthy posts approximately humans being stimulated by using mentors or employees, or a terrific studying revel in. This is your threat to visualise the ones testimonies and cause them to even greater relatable for your target market.

You can use this option to lean into photographs, fun stats, and greater in a visual way. Which leads us to…

Embellish your Story

The maximum engaging stories are the ones that paint a image and maintain you hooked. The same is going for LinkedIn. While you will be seeking to spice up a mundane corporate topic, there’s nothing that says it may’t be aesthetically appealing.

LinkedIn consists of stickers, emojis, places, and extra to post on your story. Don’t go overboard, but a few tastefully-positioned and relevant stickers can move an extended manner. It can also make your target audience sense like they’re at the inner.

Even better, allow your personnel do a LinkedIn take-over for the day! Show what occurs behind the curtain at your business, like this EY intern.

Use LinkedIn Stories to strengthen your private or enterprise logo

Using personable content isn’t just for Instagram or Facebook. Ideally, you must have a conversational and relatable tone during all your advertising material. And whilst LinkedIn is known to be the extra formal, professional platform, that doesn’t imply your Stories gained’t be effective. In reality, they may be a refreshing trade in your followers.

Have you used LinkedIn Stories yet? Let us understand how you want them!