Wednesday, February 8

Top 5 new research topics in branding & What Role Social Media Play in Brand Promotions

Are you a business student seeking branding dissertation topics? You’re at the correct spot, then! This post compiles a list of some of the best branding research topics. You can start your thesis on any of the topics that interest you for your undergraduate or graduate programs.

What is Branding?

Branding is the process of creating a personality for a company (or product or service) to communicate its product, brand, or services to consumers.

Top 5 New Research Topics in Branding

  • Correlation between Brand Image and Its Success 

In this research, students can determine whether there is a correlation between the strength of the brand image and its success. The results will help marketers in determining the factors that affect their brands’ image, as well as providing insight into how they can improve their communication strategies by incorporating these factors into their marketing plans.

  • Can Target Specific Audience to what extent has COVID-19 resulted in the marketing shift in the retail industry?

This research aims to assess how much the shift in retail marketing impacted sales; specifically, what impact e-commerce has had on brick and mortar stores.

  • What are the most successful branding strategies and approaches that benefit in breaking through a strong monopoly?

This research aims to identify the most successful branding strategies and approaches that benefit in breaking through a strong monopoly. Also, identify the types of branding strategies and approaches that can be used to help companies break through a strong monopoly (BAW, 2018).

  • Exhaustive research on how brands exploit impulsive buying

The study aims to determine how brands exploit impulsive buying and what kind of factors affect the extent to which they do so. The main objective of this study is to provide a comprehensive insight into what motivates consumers to purchase products, especially when they do not need them or have no idea whether or not they will use them.

  • How do the 4 Ps for marketing translate into the marketing strategies for luxury brands? 

This research aims to determine how the 4 Ps (product, price, place, and promotion) translate into the marketing strategies used by luxury brands. 

  • What factors affect consumer responses to luxury brand advertising? 
  • Which advertising channel(s) are most effective in communicating with consumers about specific luxury brands? 
  • How do different audiences respond differently to specific luxury brand advertising? 
  • What factors affect consumer attitudes toward a particular luxury brand? 
  • What factors affect consumer choice between two similar luxury brands? 

All of these questions can be addressed in this research topic.

5 Major Roles Social Media Play In Brand Promotions 

Social media marketing has become an important part of any business’s marketing strategy. It helps businesses to connect with their prospective customers, generate leads and manage their online reputation. It is a great way to promote your brand. It’s also one of the most effective ways to do it because it allows you to promote your brand on a global scale which makes it easier for the customers to connect with the brand, which leads to more sales.

 But what are the five main roles social media plays in brand promotions? The answer is: Read the list below,

  • Social Media Is Good for Brand Marketing
  • Social Media Can Help You Build Your Brand
  • Social Media Is Good for Sales & Customer Support
  • Social Media Can Be Good For Employee Training & Development
  • Social Media Can Be Good For Community Building

How Does Social Media Benefit In Branding? 

  • Can Target Specific Audience 

Social media helps in brand promotions because it allows you to promote your brand on a global scale. A big advantage of using social media for brand promotion is targeting a specific audience and getting them excited about your product or service. You can also use social media as an advertising platform, which gives you more control over how your message is spread around.

  • Engage With Customers 

Social media allows you to engage your target audience on a one-on-one basis by asking questions or offering advice on products or services they are interested in buying or using. This helps create more goodwill towards your brand and increases sales conversions because people tend to feel more human when they communicate with brands through social media platforms such as Facebook, Twitter or Instagram, etc.

  • Major Source of Traffic 

Social Media has become a major source of traffic for many businesses these days because millions of people are using it daily to check out new trends or products they might be interested in buying or using at some point of time in the future without having any prior knowledge about those products or services.

  • More Engagement with Potential Customers 

The more likes and shares you get on your posts, the more chances there are that someone will engage with them by leaving a comment or liking them (which means they want to talk with you). And if they leave a comment back, then there’s another chance of them buying something from your store! So this is a great way of increasing sales! (Alam and Khan, 2019)

  • Can Monitor Brand’s Image 

You can easily monitor what people are saying about your brand and products on various platforms through tracking tools like Google Analytics or Mixpanel. You can also access customer reviews from different sources on the web which will help you in improving your brand image.

Final Thought

To summarize, one final piece of advice for students picking their branding research topic is they can always ask for assistance from the finest professional dissertation writing service online, whether you have already discovered the branding topic of your choice or are still looking. These firms offer aid with not only helping you choose a topic but to format your dissertation as well.

References

BAW. 2018. Are Searching for Interesting Marketing Dissertation Topics? Then We Have Something in Store for You!. Online Available at: <https://bestassignmentwriter.co.uk/blog/searching-interesting-marketing-dissertation-topics/> (Accessed: 4 July 2022).

Alam, M. and Khan, B.M., 2019. The Role of Social Media Communication in Brand Equity Creation: An Empirical Study. IUP Journal of Brand Management16(1).

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