The nail polish market is one of the most competitive markets out there. Brands are fighting for attention and buyers’ loyalty. It can be hard to break into such a saturated market, but it doesn’t have to be. In this blog post, we will talk about some ideas on how to package your nail polishes to stand out and dominate the competition.
Owning a makeup company that sells nail paints can be difficult. It’s essential to make sure you have strong packaging for your product to stand out from the competition. Custom boxes are great because they allow people who use them to showcase their creativity and help others differentiate between different brands of polish at stores or beauty salons where multiple products may exist on display together in drawers or cases.
Unique packaging design is the key to go a long way. Using unique color, shape, or anything that makes you stand out of competition will attract lots of customers towards your brand’s products. And make them more popular in no time. For nail polish packages, opt for bright colors with contrasting typography and images because this trend has been dominating over the past several years.
Choose the Typeface Efficiently
The typeface of your nail polish packaging should be chosen carefully as it can have an impact on the overall design. Typefaces with thin strokes are perfect for creating elegant, sophisticated looks, whereas heavy fonts make you look strong and bold. Also, opt for a font suitable according to your brand name or product label’s text. Because this will help build consistency throughout the entire package branding strategy.
Brands that do not want any extra expenses even on designing labels may think about using existing logo designs they already own by printing them directly onto their packages instead of hiring designers who would charge an arm and leg just to create one small image or typography artwork.
Make Use of Illustrations
If you want to stand out from the competition, then start using illustrations. You can use sketches or rough images that are not perfect and clean like logos, but instead, they look artistic and unique. This will be able to help your brand create a specific identity which is what every company wants when it comes to branding their products.
Decorating Nail Polish Bottles with Stickers
You do not have to spend so much money on logo designs because there are many free alternatives available online for download. Such as vector graphics created by graphic designers who share this artwork under Creative Commons licenses. They allow brands/businesses to take advantage of this act without spending any extra penny on designing labels that may look similar in terms of typography styles.
Choose Solid Colors
For the nail paint packaging, the use of solid color is highly recommended. In regards to the latest packaging trends, the usage of solid colors can make you go a long way. They are a great way to capture customers’ attention, and hence it helps efficiently in boosting sales and profitability.
An easy way to make your packaging more eye-catching is by adding some pop such as glitter. You can sprinkle the entire bottle or just add a little bit of sparkle on top like this one below. This will help you capture attention in no time.
Pick on The Minimalistic Packaging Designs
You may also want to explore the Minimalistic designs, which are trending like a hot cake. You can use simple and clean lines with added touches of pop colors here and there, such as this one below. This will help you attract customers even more easily than before while having an elegant look at the same time.
Don’t Forget to Include the Brand Name on Packaging Designs.
It is important that your packaging design should include your brand name so people can remember it when they visit stores looking for something new every day. Moreover, if you forget to add any logo or anything related to your brand, then there’s no way someone would be able to purchase them again from the store unless they know exactly what product it was that they loved.
Utilize the Personalized Packaging
Personalized packaging is a trend that will be around for a long time. You can utilize this by designing your own logo, product name and putting them on the package. People would love to buy it without having any second thoughts about what brand they are buying.
Include the Product Type in Boxes
If you want to make sure that someone knows exactly what kind of products there are inside, then it’s important that you include the product type on boxes or packages. This way, customers won’t have to open up all packages just to know whether there is some shampoo bottle with alcoholic contents, among other things. Also, if some types of items come in different colors, then big brands usually put stickers or color labels on top of boxes, so it becomes easily recognizable.
Make Use of Display Boxes for Nail Paints
Another trend in the world of packaging is making use of display boxes for nail paints. These are basically small racks where customers can hang up all polishes and at the same time get a perfect view of every single color. This way they know what kind of colors there are exactly, which ones have been bought earlier etc.
The Final Word
The packaging of the nail polish is one of the most important parts of selling your product. There are many different ways to package it. But some things to keep in mind when designing a box for these polishes include using an appropriate typeface size and font style.
In this way, it will be easy for people with any level of literacy skills to read. Also include illustrations or logos that show off shades and colors available. For the perfect packaging solution, you can contact custom packaging manufacturers USA. They offer a plethora of customization techniques through which you can efficiently flaunt your products in good packaging. You can also decorate bottles with stickers or use personalized boxes to make them more special for customers who prefer those types over solid color designs. Don’t forget to put your brand name on every design, so they know what company it belongs to.