Sunday, January 29

Information Architecture & Internal Linking in SEO

Information architecture describes the layout of your website’s pages through SEO. How varied information on your site ranks in search results can be influenced by the structure of your website and the links that connect its pages.

This is due to the fact that links are viewed by search engines as “votes of confidence”.  And a way to gauge the importance and subject matter of a website (and how trusted it should be).

Using anchor text, or the actual text you use to link to pages, helps search engines, such as Google, comprehend the content of the page to which the link points (but in a post-Penguin world especially. Be sure not to be overly aggressive in cramming your keywords into linking text).

Similar to how a link from CNN suggests that your website may be important. Active linking to a certain page from other parts of your website tells search engines that the page in question is crucial to the success of your website. Furthermore, the pages on your site with the most external votes (links from other, reliable sites) have the most influence on how well the other pages on your site do in search engine results through SEO services India.

This is related to the idea of “PageRank.” Although PageRank is no longer utilized in the same manner as it was when it was first introduced, the following are some excellent places to learn more about the subject:

  • A decent explanation of PageRank without math

  • A thorough explanation of PageRank’s operation (from a few years ago) including a number of useful pictures

  • The initial scholarly study that Google’s founders released

To better illustrate how link equity—the quantity and quality of connections pointing to a page—influences site design and internal linking, let’s go through a brief example:

  1. We release ground-breaking research on how snow affects buildings throughout the winter in frigid areas. It receives links from all across the internet.
  2. The remaining pages are all straightforward sales pages that detail different parts of our company’s snow removal services. 
  3. The research itself could be in a good position to appear higher in search results for a variety of terms. Much less so on the sales-oriented pages. They won’t rank in search results as high as our research did. 
  4. An interesting side element is that our bogus research is the page that is most linked-to in this case. Your home page will frequently be the most linked-to page for you. Therefore, it’s crucial to carefully connect from your home page to your website’s most crucial pages.

The following excellent resources will help you learn more about information architecture. However, at a high level, the following points should be remembered:

  • Understanding your most popular pages may be accomplished by utilising Ahrefs, Majestic SEO, or Moz, as well as by looking at “top pages” information.
  • Keep your most important search pages (the pages you use to target your most valuable keywords) “high up” in your information architecture. By linking to them frequently in navigation elements and whenever possible from your most linked-to pages.
  • Generally speaking, you want to keep any pages that you want to rank in search engines as close as possible to your home page and the majority of linked-to pages. For a thorough explanation of how to flatten your site’s structure, Visit SEO Services in India.

The supplementary resources about information architecture listed below (many of them older but still relevant resources) include the following:

  • Richard Baxter’s talk on Moz RKG’s approach to site design and Moz’s Whiteboard Friday’s Information Architecture for SEO
  • The post-on-site structure by KISS Metrics
  • The WordTracker site structure creation manual You can love Google
  • An informative article from Distilled about planning your site’s information architecture is available.

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Last Words:

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