SEO is one of the reliable ways to enhance your rankings in the SERPs (search engine result pages). It boosts your online traffic and improves sales to generate more profits. The more customers visit your site, the more brand visibility you get. Unlike before, many business owners and marketers now understand the importance of SEO. As a result, they start to spend enough time creating the best SEO campaign.
Creating an SEO campaign is not a big deal in this highly competitive market. But, you should keep one thing in mind: SEO benefits will never happen overnight. You should consistently provide enough effort and hard work to get the desired result. Unfortunately, business owners wish to see the results quickly in today’s fast-paced world.
Are you waiting to see your site jump to the first page in the search results? If yes, it is mandatory to check whether your SEO campaign is working in the meantime. In many cases, marketers and business owners forget to monitor their SEO strategy and wait for the result by losing their patience. Here, you will know how to cross-check your SEO campaign.
What should you know to check the SEO working?
- The goal of your SEO campaign
When developing an SEO campaign, you will surely set up the purpose of the strategy. The general goal of the SEO strategy is always to enhance the site’s ranking and maximize traffic. But, you should know about the specific goals such as brand exposure, financial return, and traffic volume to achieve. If you have a particular goal, it will assist in quantifying your site’s SEO performance.
- How long do you need to wait
Remember that organic SEO is a long-term endeavor, and thus you will not expect dramatic results in just one or two weeks. You need to spend more in the early stages but obtain little results only. But, in the middle stages, you will reap the stimulating effects. At the same time, when the SEO campaign starts to wind down, the result may slow down.
It is mandatory to set reasonable expectations. Keep in mind that the time, effort, and the number of resources you invest will reflect your results. For instance, if you spend time creating quality blogs and post it on your site, it helps you achieve SEO success.
How to cross-check your SEO campaign working
You should track some of the key SEO performance metrics to know whether your SEO campaign is working. Those metrics are impressions, traffic from organic searches, number of backlinks, number of page ranking, referrals from other sites, conversion, and domain & page authority. Monitoring these metrics will help you measure your SEO success easily and find the right path to maximize your performance. Do not forget that SEO takes more time, but it values effort.
The first approach to checking whether your SEO campaign is working is checking the site’s statistics. It tells you everything about the origin of the traffic. It also helps you find the performance of the metrics mentioned above easily. You should pay closer attention to the website statistics because it helps you find where to work more to reach the expected result.
Another way to check the working of an SEO campaign is to search based on the relevant key phrases and keywords. Then, you should look for the search result. Usually, the number of search results you get will tell whether your SEO campaign is working properly. So, you will decide what to do further.
Analytics tools are the best and most efficient way to tell if SEO is working. When you use the analytics tools, you will gather website data and understand how SEO affects your site. Even though there is no hard and fast rule to tell whether or not SEO is working, the analytics tool will assist you in determining if your SEO campaign is on the right path. The popular tools to consider are Google Analytics, Ahrefs, Raven Tools, SEMrush, and MarketingCloudFX.
Even after following the methods mentioned above, are you finding difficulty monitoring your SEO campaign performance and results? Well! You can speak with our digital marketing manager, Naveen. At JDM Web Technologies, we have an experienced and skilled SEO team to help you in all ways. So, you can contact us today for digital marketing services!